Zooming up on Glacier Peak, North Cascades, WA

One of the things I’ve spent a lot of time thinking about is the role of money in memetics. Various “below the hood” analyses will inevitably tell you to “follow the money.” And while I’ve always given some hat tip to the concept, the reality is I’ve spent my neurogenic horsepower actually pondering how it’s NOT the money. It’s actually alignment of values, or meta-values, given by the social organization that is producing the information.

But the recent USAID scandal, where large sums of federal money went to liberal media outlets like the New York Times, Politico, and even the BBC, have caused me to rethink my position. I started to drift away from the espoused positions of the aforementioned because there were more factually wrong pieces that I actually had experience with over the last five years beforehand. There’s no question that BEFORE 2019, the media was biased, it was liberal, and conservatives had some right to complain. But with the COVID pandemic, the disinformation/misinformation from journalistic outlets went into overdrive.

Some of that was undoubtedly attributable to Elite Risk Minimization — where elites inflict policies on the Poors to minimize any potential risk they might believe they’re going to encounter in their life. I’ve written about this here, and while it is usually negative for the Poors, it can be a mixed bag (including some benefits) for everyone. But the memetic polarization (for those that don’t know, polarization is the phenomenon where light is aligned from specific directions and wavelengths — it’s how your sunglasses work) increased to the point where it was painfully obvious that something else was going on, to manufacture consent among the media outlets.

And that thing was money. So much of the writing was so contrived, it violated the various differentiators of v-Meme sets. Something else was involved that was creating ungrounded propaganda.

I tell my engineering students regularly that “money is NOT the root of all evil.” Money is actually a tool for goal coherence. If you’re not minding the time, for example, that you’re burning on a project, you’re screwing up. Because time is money. And normie, Aspie, or psychopath — the buck stops here. If your company doesn’t make money, it won’t be in business long.

It could be that the root of the disinformation crisis in contemporary journalism arose when Craigslist became ascendant, and eliminated the warming, diffuse glow of money from classified ads. Do any young people even KNOW what a classified ad is? So the larger outlets may not have gone seeking, but they were discovered by forces like USAID, that could buy message coherence at bargain basement prices. This also had to affect the feeder networks, and in the end even broke the prestige awards that also status-fueled honest journalism. After Ed Yong’s Pulitzer, who can look at those awards as a north star ever again?

Here’s what I’ve figured out about how you can detect money in the information stream — when across multiple platforms, the reportage is very v-Meme limited (only one dominant meta-view, which is usually propping up Authoritarians/Experts that inevitably support institutions.) In a large society like ours, it is simply impossible to not have some contribution across the v-Meme spectra without monetary forcing.

So follow the money. And be suspicious when the funnel of ideas narrows into chronic repetition. You think they’re attempting to brainwash you because, well, they are.

P.S. I’ve become a huge Mike Benz fan. Highly recommend following him on X and throwing some shekels his way. I hope the Deep State doesn’t whack him. I was lucky enough to have about an hour-long conversation on an X Spaces format a couple of weeks ago.