Webinar on Sunday, March 19, 11:00 AM PDT!

A somewhat short interview…

On the urging of my wife, I’ve decided to do a webinar around the primary topics of my book I’m writing.  As per the way these things work, you have to sign up.  Feel free to spread the word.  I think the biggest points of disconnection — the parts of this blog that folks have the hardest time wrapping their heads around is the big-picture neural structure <=> social structure <=> design structure <=> empathetic development piece.

Who should sign up?  Folks wanting a deeper understanding of my work, and are willing to think of empathy as a real connection (it is, and is increasing heavily supported by the scientific literature.)  Who shouldn’t?  The Infinite Fragmentation Folks.

Here’s the Brass Ring — once you understand the concepts I’ll present on, you can move forward with balancing Design Groups inside your organization appropriately, far more assured of particular incremental or breakthrough outcomes.  And hopefully, you’ll also understand how the choices you’ve made as a manager or a designer reflect themselves in both the customer relationship and the final design structure outcome.  Here’s the link:

Sign up for Zoom Webinar

And here’s the invite my dear wife is sending out:

Hi there,

You are invited to a Zoom webinar.
When: Mar 19, 2017 11:00 AM Pacific Time (US and Canada)
Topic: Design Thinking & the Social Network – How we are organized determines what we create

The dominant paradigm for design and creativity in society today remains the idea of a spark of genius arising mysteriously in the head of the individuals. Yet society is full of designs, created not by individuals, but by groups of people and large corporations that serve practically every need.  In this webinar, Dr. Pezeshki explains how these various designs, and the creativity inside them, come to be, and how we can structure our organizations to recreate success in design dependent on the demands of the product space.

Who can benefit:  Designers, engineers and engineering managers, people managing larger creative projects, anyone interested in collective intelligence.
Please register at:

After registering, you will receive a confirmation email containing information about joining the webinar.

One more thing — I’d be happy to do one of these at another time to reach my Asia-Pacific friends.  I need to know, however, if there is interest.  Not surprisingly, most of my readers are in the U.S. and Canada, but once you remove the U.S. from my sample, it’s pretty fascinating at how my blog hits map to English language proficiency.  So let me know.

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