Quickie Post — the Trans-Cultural Diabolical Power of Sugar

Tool Chest 4

A pair of drawers with hand-cut dovetails from a recent tool cabinet I finished.  December 2017

My wife sent me the video below this morning — a concatenation of ads in Japanese for Van Houten Cocoa, a typically sugary chocolate drink.  It’s aimed at Japanese women, and it’s fascinating.  Highly recommended to watch:


The basic theme of the ad is a woman, attempting to fill some level of traditional gender roles, becomes frustrated with the lack of connection with her son, husband, and daughter, then explodes in a heavy-metal rage that is only soothed by drinking a sugary beverage.  There’s no symbolism that needs to be decoded to understand the point — in the absence of connection/serotonin (one of our empathy/We/happiness-eudaemonia hormones), the best thing to do is harvest the benefit of a solid shot of dopamine (our primary self-centered pleasure hormone.)  Which, of course, reinforces the rage reaction by creating more biological drivers toward impulsive behavior.

Terrifying.  The processed food companies know EXACTLY what they’re selling.

One thought on “Quickie Post — the Trans-Cultural Diabolical Power of Sugar

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