Quickie Post — the Trans-Cultural Diabolical Power of Sugar

Tool Chest 4

A pair of drawers with hand-cut dovetails from a recent tool cabinet I finished.  December 2017

My wife sent me the video below this morning — a concatenation of ads in Japanese for Van Houten Cocoa, a typically sugary chocolate drink.  It’s aimed at Japanese women, and it’s fascinating.  Highly recommended to watch:


The basic theme of the ad is a woman, attempting to fill some level of traditional gender roles, becomes frustrated with the lack of connection with her son, husband, and daughter, then explodes in a heavy-metal rage that is only soothed by drinking a sugary beverage.  There’s no symbolism that needs to be decoded to understand the point — in the absence of connection/serotonin (one of our empathy/We/happiness-eudaemonia hormones), the best thing to do is harvest the benefit of a solid shot of dopamine (our primary self-centered pleasure hormone.)  Which, of course, reinforces the rage reaction by creating more biological drivers toward impulsive behavior.

Terrifying.  The processed food companies know EXACTLY what they’re selling.

6 thoughts on “Quickie Post — the Trans-Cultural Diabolical Power of Sugar

      1. The proper term for the third phase is carb coma. What causes afternoon brain fog for so many and the need for a post-lunch nap. Not that there is anything wrong with a nap.

        One can still enjoy a good nap on a low-carb diet, don’t let anyone tell you otherwise. I can give up most of my carbs, but I do love a good nap on occasion, something I learned from growing up with carnivorous cats.


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