A pair of drawers with hand-cut dovetails from a recent tool cabinet I finished. December 2017
My wife sent me the video below this morning — a concatenation of ads in Japanese for Van Houten Cocoa, a typically sugary chocolate drink. It’s aimed at Japanese women, and it’s fascinating. Highly recommended to watch:
The basic theme of the ad is a woman, attempting to fill some level of traditional gender roles, becomes frustrated with the lack of connection with her son, husband, and daughter, then explodes in a heavy-metal rage that is only soothed by drinking a sugary beverage. There’s no symbolism that needs to be decoded to understand the point — in the absence of connection/serotonin (one of our empathy/We/happiness-eudaemonia hormones), the best thing to do is harvest the benefit of a solid shot of dopamine (our primary self-centered pleasure hormone.) Which, of course, reinforces the rage reaction by creating more biological drivers toward impulsive behavior.
Terrifying. The processed food companies know EXACTLY what they’re selling.
My wife looks like that sometimes!
LikeLike
Your analysis was spot on. And the commercial captures the high-carb cycle, from hangry to momentary contentment. But it does leave out the last part, low glucose crash and low serotonin slump.
LikeLike
Yep, yep, yep.
LikeLike
The proper term for the third phase is carb coma. What causes afternoon brain fog for so many and the need for a post-lunch nap. Not that there is anything wrong with a nap.
One can still enjoy a good nap on a low-carb diet, don’t let anyone tell you otherwise. I can give up most of my carbs, but I do love a good nap on occasion, something I learned from growing up with carnivorous cats.
LikeLike