I’ve been a bit remiss in posting lately, but the squirrels have been super-busy in my head. I’ve been building a chest of drawers in my woodshop as part of a quarantine project, and have kind of been lazy about writing. I have a big post coming on what I call “validity grounding” — how people within the different v-Memes/value sets form the basis for coherent action, that answers major concerns about how we will have to develop people to coordinate as our world becomes more complex.
Here’s a still life from the woodshop.
A question popped up on Twitter about why the subject of marketing was taught in colleges, but not sales. As one knows, it’s impossible to look at a single concept and pigeonhole it into a given value set. But the cursory answer is that marketing can be taught as a low-empathy science, with algorithmic techniques, whereas sales is heavily dependent on personal interaction — something that the academy does poorly at.
In response, Maggie 美智幸子@MaggieSachiKhoo replied with some doubt (that’s OK!) and linked this wonderful article which is essentially about growing empathy between sales and marketing — but could be used as a blueprint for merging any two areas. It’s pretty basic, but looking at my presumptions I’ve made with recent blog posts, I thought it might be nice to give a simple example that I found really resonant.
One more time — the article title is 10 Lessons from 10 years in marketing and 10 in sales by Nathan Skinner, a former VP for Salesforce. He covers almost the whole knowledge structure stack, from myths (customer stories) to shared goals, to rational empathy development, with great points about walking in others’ shoes.